SIA (Scientific Influencer Analysis)
SIA (Scientific Influencer Analysis)
SIA (Scientific Influencer Analysis)
SIA (Scientific Influencer Analysis)
SIA (Scientific Influencer Analysis)
Designing a User-Friendly Interface for an Innovative Influencer Marketing Tool
Designing a User-Friendly Interface for an Innovative Influencer Marketing Tool
Designing a User-Friendly Interface for an Innovative Influencer Marketing Tool
Designing a User-Friendly Interface for an Innovative Influencer Marketing Tool
Designing a User-Friendly Interface for an Innovative Influencer Marketing Tool





Overview
SIA (Scientific Influencer Analysis) is a digital tool developed by KBPM in collaboration with Storyboard, an influencer marketing agency, to help potential clients effectively match their campaigns with the most suitable influencers. This tool leverages Storyboard's proprietary data solution and integration with consumer research panels to provide data-driven insights for influencer selection.
Challenge
Influencer marketing has become a prevalent strategy for brands to reach their target audience and enhance brand awareness. However, selecting the right influencer for a specific campaign can be a complex task, often relying on subjective opinions and guesswork. This can lead to ineffective campaigns and missed opportunities.
Approach
SIA addresses this challenge by providing a comprehensive and data-driven approach to influencer selection. The tool goes beyond traditional metrics and considers a multitude of factors, including:
Brand Value Match: SIA assesses the alignment between an influencer's brand and a brand's values, ensuring that the influencer genuinely resonates with the brand's identity and messaging.
Authority Match: The tool evaluates an influencer's expertise and credibility within their niche, ensuring that they hold a position of trust and respect among their target audience.
Purchase Intent: SIA analyzes the influencer's content and engagement to identify the likelihood of their followers making a purchase based on th
This ensures that clients are matching their campaigns with influencers who align with their brand values and resonate with their target audience.
Role
As the User Interface Designer for this project, my primary responsibility was to create an intuitive and user-friendly interface for SIA. This involved designing a clear and accessible layout, selecting appropriate colors and typography, and ensuring that the tool was easy to navigate and use for clients with varying levels of technical expertise.
Overview
SIA (Scientific Influencer Analysis) is a digital tool developed by KBPM in collaboration with Storyboard, an influencer marketing agency, to help potential clients effectively match their campaigns with the most suitable influencers. This tool leverages Storyboard's proprietary data solution and integration with consumer research panels to provide data-driven insights for influencer selection.
Challenge
Influencer marketing has become a prevalent strategy for brands to reach their target audience and enhance brand awareness. However, selecting the right influencer for a specific campaign can be a complex task, often relying on subjective opinions and guesswork. This can lead to ineffective campaigns and missed opportunities.
Approach
SIA addresses this challenge by providing a comprehensive and data-driven approach to influencer selection. The tool goes beyond traditional metrics and considers a multitude of factors, including:
Brand Value Match: SIA assesses the alignment between an influencer's brand and a brand's values, ensuring that the influencer genuinely resonates with the brand's identity and messaging.
Authority Match: The tool evaluates an influencer's expertise and credibility within their niche, ensuring that they hold a position of trust and respect among their target audience.
Purchase Intent: SIA analyzes the influencer's content and engagement to identify the likelihood of their followers making a purchase based on th
This ensures that clients are matching their campaigns with influencers who align with their brand values and resonate with their target audience.
Role
As the User Interface Designer for this project, my primary responsibility was to create an intuitive and user-friendly interface for SIA. This involved designing a clear and accessible layout, selecting appropriate colors and typography, and ensuring that the tool was easy to navigate and use for clients with varying levels of technical expertise.
Overview
SIA (Scientific Influencer Analysis) is a digital tool developed by KBPM in collaboration with Storyboard, an influencer marketing agency, to help potential clients effectively match their campaigns with the most suitable influencers. This tool leverages Storyboard's proprietary data solution and integration with consumer research panels to provide data-driven insights for influencer selection.
Challenge
Influencer marketing has become a prevalent strategy for brands to reach their target audience and enhance brand awareness. However, selecting the right influencer for a specific campaign can be a complex task, often relying on subjective opinions and guesswork. This can lead to ineffective campaigns and missed opportunities.
Approach
SIA addresses this challenge by providing a comprehensive and data-driven approach to influencer selection. The tool goes beyond traditional metrics and considers a multitude of factors, including:
Brand Value Match: SIA assesses the alignment between an influencer's brand and a brand's values, ensuring that the influencer genuinely resonates with the brand's identity and messaging.
Authority Match: The tool evaluates an influencer's expertise and credibility within their niche, ensuring that they hold a position of trust and respect among their target audience.
Purchase Intent: SIA analyzes the influencer's content and engagement to identify the likelihood of their followers making a purchase based on th
This ensures that clients are matching their campaigns with influencers who align with their brand values and resonate with their target audience.
Role
As the User Interface Designer for this project, my primary responsibility was to create an intuitive and user-friendly interface for SIA. This involved designing a clear and accessible layout, selecting appropriate colors and typography, and ensuring that the tool was easy to navigate and use for clients with varying levels of technical expertise.








Design process
For this project, my role as UI designer and my approach to crafting the SIA interface involved a strategic and concise design process:
Research & Exploration:
Analyzed competitor tools for design patterns.
Explored color schemes aligning with Storyboard's brand
Wireframing & Mockups:
Used Figma for precise wireframing.
Translated wireframes into high-fidelity mockups, refining key elements.
Color & Typography:
Applied color psychology principles.
Curated typography for aesthetics and readability.
Iterative Design:
Engaged in iterative cycles based on feedback.
Collaborated closely with the development team.
Adaptive Design:
Ensured adaptive design for various screens.
Conducted comprehensive testing for responsiveness.
Iconography Integration:
Incorporated meaningful icons for visual communication.
Ensured icons complemented the overall design.
Documentation & Handoff:
Generated concise design documentation.
Facilitated a smooth handoff to the development team.
Design tool
Utilizing Figma for collaborative design and prototyping ensured a seamless design workflow.
Key design decision
In addition to the aforementioned design process steps, I made several key design decisions to ensure the effectiveness of SIA:
Focus on simplicity: The interface was designed to be as simple and straightforward as possible, minimizing distractions and allowing users to focus on the essential tasks of selecting influencers and managing campaigns.
Visual clarity: Clear and consistent typography, color schemes, and icons were used to enhance readability and make the interface easy to navigate.
Intuitive navigation: The layout of the interface was carefully structured to guide users through the tool seamlessly.
Responsive design: The interface was designed to be responsive and adapt to different screen sizes, ensuring a consistent user experience across devices.
Design process
For this project, my role as UI designer and my approach to crafting the SIA interface involved a strategic and concise design process:
Research & Exploration:
Analyzed competitor tools for design patterns.
Explored color schemes aligning with Storyboard's brand
Wireframing & Mockups:
Used Figma for precise wireframing.
Translated wireframes into high-fidelity mockups, refining key elements.
Color & Typography:
Applied color psychology principles.
Curated typography for aesthetics and readability.
Iterative Design:
Engaged in iterative cycles based on feedback.
Collaborated closely with the development team.
Adaptive Design:
Ensured adaptive design for various screens.
Conducted comprehensive testing for responsiveness.
Iconography Integration:
Incorporated meaningful icons for visual communication.
Ensured icons complemented the overall design.
Documentation & Handoff:
Generated concise design documentation.
Facilitated a smooth handoff to the development team.
Design tool
Utilizing Figma for collaborative design and prototyping ensured a seamless design workflow.
Key design decision
In addition to the aforementioned design process steps, I made several key design decisions to ensure the effectiveness of SIA:
Focus on simplicity: The interface was designed to be as simple and straightforward as possible, minimizing distractions and allowing users to focus on the essential tasks of selecting influencers and managing campaigns.
Visual clarity: Clear and consistent typography, color schemes, and icons were used to enhance readability and make the interface easy to navigate.
Intuitive navigation: The layout of the interface was carefully structured to guide users through the tool seamlessly.
Responsive design: The interface was designed to be responsive and adapt to different screen sizes, ensuring a consistent user experience across devices.
Design process
For this project, my role as UI designer and my approach to crafting the SIA interface involved a strategic and concise design process:
Research & Exploration:
Analyzed competitor tools for design patterns.
Explored color schemes aligning with Storyboard's brand
Wireframing & Mockups:
Used Figma for precise wireframing.
Translated wireframes into high-fidelity mockups, refining key elements.
Color & Typography:
Applied color psychology principles.
Curated typography for aesthetics and readability.
Iterative Design:
Engaged in iterative cycles based on feedback.
Collaborated closely with the development team.
Adaptive Design:
Ensured adaptive design for various screens.
Conducted comprehensive testing for responsiveness.
Iconography Integration:
Incorporated meaningful icons for visual communication.
Ensured icons complemented the overall design.
Documentation & Handoff:
Generated concise design documentation.
Facilitated a smooth handoff to the development team.
Design tool
Utilizing Figma for collaborative design and prototyping ensured a seamless design workflow.
Key design decision
In addition to the aforementioned design process steps, I made several key design decisions to ensure the effectiveness of SIA:
Focus on simplicity: The interface was designed to be as simple and straightforward as possible, minimizing distractions and allowing users to focus on the essential tasks of selecting influencers and managing campaigns.
Visual clarity: Clear and consistent typography, color schemes, and icons were used to enhance readability and make the interface easy to navigate.
Intuitive navigation: The layout of the interface was carefully structured to guide users through the tool seamlessly.
Responsive design: The interface was designed to be responsive and adapt to different screen sizes, ensuring a consistent user experience across devices.












Result
During the trial launch, The SIA tool has significantly transformed the influencer selection process for Storyboard clients, Based on several case studies conducted, the tool has lead to several tangible benefits:
Improved Campaign Performance: Brands using SIA have reported a significant improvement in campaign performance, including increased engagement rates, higher conversion rates, and improved brand awareness.
Enhanced ROI: The data-driven insights provided by SIA have enabled brands to make more efficient influencer investments, resulting in a higher ROI for their marketing campaigns.
Data-Driven Decision-Making: SIA empowers brands to move away from subjective influencer selection and embrace a data-driven approach, ensuring that their marketing efforts are aligned with evidence-based insights.
Streamlined Campaign Management: The intuitive interface and user-friendly features of SIA simplify the campaign management process, saving brands time and resources.
Key learning
The SIA project reinforced several key learnings for me as a User Interface Designer:
User research is essential: Understanding the needs and expectations of users is crucial for creating effective and user-friendly designs.
Simplicity is key: Striving for simplicity in the design can make a tool more intuitive, accessible, and enjoyable to use.
Visual clarity is paramount: Clear and consistent typography, color schemes, and icons enhance readability and improve the overall user experience.
Intuitive navigation is essential: A well-structured and intuitive navigation system guides users through the tool seamlessly.
Responsive design is crucial: Adapting the interface to different screen sizes ensures a consistent user experience across devices.
Conclusion
SIA is a valuable tool that empowers brands to make data-driven decisions when selecting influencers for their campaigns. The user-friendly interface, coupled with the data-driven insights, has made SIA an essential resource for Storyboard clients. As a User Interface Designer, I am proud to have contributed to the success of this project and to have learned valuable lessons that will inform my future design endeavors.
Result
During the trial launch, The SIA tool has significantly transformed the influencer selection process for Storyboard clients, Based on several case studies conducted, the tool has lead to several tangible benefits:
Improved Campaign Performance: Brands using SIA have reported a significant improvement in campaign performance, including increased engagement rates, higher conversion rates, and improved brand awareness.
Enhanced ROI: The data-driven insights provided by SIA have enabled brands to make more efficient influencer investments, resulting in a higher ROI for their marketing campaigns.
Data-Driven Decision-Making: SIA empowers brands to move away from subjective influencer selection and embrace a data-driven approach, ensuring that their marketing efforts are aligned with evidence-based insights.
Streamlined Campaign Management: The intuitive interface and user-friendly features of SIA simplify the campaign management process, saving brands time and resources.
Key learning
The SIA project reinforced several key learnings for me as a User Interface Designer:
User research is essential: Understanding the needs and expectations of users is crucial for creating effective and user-friendly designs.
Simplicity is key: Striving for simplicity in the design can make a tool more intuitive, accessible, and enjoyable to use.
Visual clarity is paramount: Clear and consistent typography, color schemes, and icons enhance readability and improve the overall user experience.
Intuitive navigation is essential: A well-structured and intuitive navigation system guides users through the tool seamlessly.
Responsive design is crucial: Adapting the interface to different screen sizes ensures a consistent user experience across devices.
Conclusion
SIA is a valuable tool that empowers brands to make data-driven decisions when selecting influencers for their campaigns. The user-friendly interface, coupled with the data-driven insights, has made SIA an essential resource for Storyboard clients. As a User Interface Designer, I am proud to have contributed to the success of this project and to have learned valuable lessons that will inform my future design endeavors.
Result
During the trial launch, The SIA tool has significantly transformed the influencer selection process for Storyboard clients, Based on several case studies conducted, the tool has lead to several tangible benefits:
Improved Campaign Performance: Brands using SIA have reported a significant improvement in campaign performance, including increased engagement rates, higher conversion rates, and improved brand awareness.
Enhanced ROI: The data-driven insights provided by SIA have enabled brands to make more efficient influencer investments, resulting in a higher ROI for their marketing campaigns.
Data-Driven Decision-Making: SIA empowers brands to move away from subjective influencer selection and embrace a data-driven approach, ensuring that their marketing efforts are aligned with evidence-based insights.
Streamlined Campaign Management: The intuitive interface and user-friendly features of SIA simplify the campaign management process, saving brands time and resources.
Key learning
The SIA project reinforced several key learnings for me as a User Interface Designer:
User research is essential: Understanding the needs and expectations of users is crucial for creating effective and user-friendly designs.
Simplicity is key: Striving for simplicity in the design can make a tool more intuitive, accessible, and enjoyable to use.
Visual clarity is paramount: Clear and consistent typography, color schemes, and icons enhance readability and improve the overall user experience.
Intuitive navigation is essential: A well-structured and intuitive navigation system guides users through the tool seamlessly.
Responsive design is crucial: Adapting the interface to different screen sizes ensures a consistent user experience across devices.
Conclusion
SIA is a valuable tool that empowers brands to make data-driven decisions when selecting influencers for their campaigns. The user-friendly interface, coupled with the data-driven insights, has made SIA an essential resource for Storyboard clients. As a User Interface Designer, I am proud to have contributed to the success of this project and to have learned valuable lessons that will inform my future design endeavors.
Credits
Assignment achieved via Kbell+Postman
Alex Post - Lead Developer
Jeanne Laval - Project Manager
Nina Schroeder - UX Designer
In collaboration with Storyboard agency
Credits
Assignment achieved via Kbell+Postman
Alex Post - Lead Developer
Jeanne Laval - Project Manager
Nina Schroeder - UX Designer
In collaboration with Storyboard agency
Credits
Assignment achieved via Kbell+Postman
Alex Post - Lead Developer
Jeanne Laval - Project Manager
Nina Schroeder - UX Designer
In collaboration with Storyboard agency





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