Liselotte Brand
Liselotte Brand
Liselotte Brand
Liselotte Brand
Liselotte Brand
Tailoring a User-Friendly One-Pager Website for a Shiatsu Massage Collective
Tailoring a User-Friendly One-Pager Website for a Shiatsu Massage Collective
Tailoring a User-Friendly One-Pager Website for a Shiatsu Massage Collective
Tailoring a User-Friendly One-Pager Website for a Shiatsu Massage Collective
Tailoring a User-Friendly One-Pager Website for a Shiatsu Massage Collective
Role
Web Designer
Year
2023
project type
Web Design
Deliverable
Website
Role
Web Designer
Year
2023
project type
Web Design
Deliverable
Website
Role
Web Designer
Year
2023
project type
Web Design
Deliverable
Website
Role
Web Designer
Year
2023
project type
Web Design
Deliverable
Website
Role
Web Designer
Year
2023
project type
Web Design
Deliverable
Website
Overview
Liselotte brand, a shiatsu massage company, approached me with the challenge of establishing a strong online presence from scratch. This required not only designing a user-friendly website but also developing a cohesive brand identity that would resonate with their target audience.
Challenge
Brand lacked any prior online presence, meaning they had no website, social media presence, or established brand identity. This posed a significant challenge, as it was essential to create a comprehensive brand experience that would attract new clients and establish the company's credibility in the shiatsu massage industry.
Approach
To address these challenges, I conducted a comprehensive branding and UX/UI design project that encompassed every aspect of the company's online presence. The goal was to establish a consistent and cohesive brand identity that would extend across all touchpoints, from the website to social media and marketing materials.
Role
Throughout the project, I played a multifaceted role, spearheading every aspect of Liselotte Brand's branding and UX/UI design. This included conducting extensive market research to understand the target audience and the competitive landscape, developing a comprehensive brand identity that aligned with the company's values and massage philosophy, creating user-friendly wireframes and mockups, and translating the design into a fully functional website using the no-code tool Framer.
Overview
Liselotte brand, a shiatsu massage company, approached me with the challenge of establishing a strong online presence from scratch. This required not only designing a user-friendly website but also developing a cohesive brand identity that would resonate with their target audience.
Challenge
Brand lacked any prior online presence, meaning they had no website, social media presence, or established brand identity. This posed a significant challenge, as it was essential to create a comprehensive brand experience that would attract new clients and establish the company's credibility in the shiatsu massage industry.
Approach
To address these challenges, I conducted a comprehensive branding and UX/UI design project that encompassed every aspect of the company's online presence. The goal was to establish a consistent and cohesive brand identity that would extend across all touchpoints, from the website to social media and marketing materials.
Role
Throughout the project, I played a multifaceted role, spearheading every aspect of Liselotte Brand's branding and UX/UI design. This included conducting extensive market research to understand the target audience and the competitive landscape, developing a comprehensive brand identity that aligned with the company's values and massage philosophy, creating user-friendly wireframes and mockups, and translating the design into a fully functional website using the no-code tool Framer.
Overview
Liselotte brand, a shiatsu massage company, approached me with the challenge of establishing a strong online presence from scratch. This required not only designing a user-friendly website but also developing a cohesive brand identity that would resonate with their target audience.
Challenge
Brand lacked any prior online presence, meaning they had no website, social media presence, or established brand identity. This posed a significant challenge, as it was essential to create a comprehensive brand experience that would attract new clients and establish the company's credibility in the shiatsu massage industry.
Approach
To address these challenges, I conducted a comprehensive branding and UX/UI design project that encompassed every aspect of the company's online presence. The goal was to establish a consistent and cohesive brand identity that would extend across all touchpoints, from the website to social media and marketing materials.
Role
Throughout the project, I played a multifaceted role, spearheading every aspect of Liselotte Brand's branding and UX/UI design. This included conducting extensive market research to understand the target audience and the competitive landscape, developing a comprehensive brand identity that aligned with the company's values and massage philosophy, creating user-friendly wireframes and mockups, and translating the design into a fully functional website using the no-code tool Framer.
Design process
The design process for Liselotte Brand was meticulously planned and executed, following a structured approach:
Empathize: I conducted in-depth user research to understand the target audience's needs, preferences, and expectations for a shiatsu massage service. This involved identifying their pain points, motivations, and the key factors that would influence their decision-making process.
Define: Based on the user research findings, I defined the core brand values, defining the essence of Ruimtemaker's massage experience. This included identifying the unique selling proposition, the target audience's aspirations, and the emotional connection that the brand should evoke.
Ideate: I brainstormed and explored various design concepts, considering the branding insights, user needs, and industry trends. This resulted in a range of mood boards, style tiles, and visual concepts that were carefully evaluated and refined.
Prototype: I created interactive prototypes to test the usability and functionality of the website's design, incorporating feedback from stakeholders and potential users. This iterative process ensured that the final design was optimized for user experience and aligned with the brand identity.
Develop: Using the no-code tool Framer, I developed the website, translating the design prototypes into a fully functional and visually appealing online platform.
Design tool
Figma was used to create wireframes and high-fidelity prototype.
Framer was chosen as the tool for developing the Ruimtemaker website due to its flexibility, ease of use, and ability to create high-quality designs without extensive coding knowledge.
Key design decision
Several key design decisions were made throughout the process:
Brand Identity:
Soothing Color Palette: I incorporated a calming color palette of soft Brown to evoke the tranquil and stress-relieving nature of Ruimtemaker's massage service.
Elegant Typography: I chose a clean and elegant typography, Serif for headlines and sans-serif for body text, to reinforce the brand's sense of sophistication and trustworthiness.
Calming Imagery: I carefully selected calming and evocative imagery, such as serene nature scenes and serene facial expressions, to reinforce the brand's message of tranquility and relaxation.
User-Centered Approach:
Intuitive Navigation: I created a clear and intuitive navigation structure, using a top-level menu with submenus for easy access to key information and services.
Intuitive Call-to-Actions: I placed prominent and clear call-to-actions throughout the website, such as "Book Now" and "Learn More," to guide users towards desired actions.
Responsive Design: I ensured the website was responsive and optimized for different devices, from desktops to tablets to smartphones, to provide a seamless and consistent experience across all platforms.
Clear Information Architecture:
Organized Content: I structured the website's content in a clear and organized manner, with a focus on providing easy accessibility to key information such as service descriptions, booking options, and contact details.
Hierarchy of Information: I used clear visual hierarchy elements, such as typography and spacing, to guide users' attention and prioritize important information.
Side Navigatin : I incorporated a side navigation that appear on scroll, to make it easy for user to navigate
Visual Appeal:
High-Quality Images: I used high-quality images that were relevant to the massage industry and aligned with the brand's soothing aesthetic.
Subtle Animations: I incorporated subtle animations, such as gentle page transitions and subtle hover effects, and animated backgrounds to enhance the visual appeal of the website and create a more engaging experience.
Design process
The design process for Liselotte Brand was meticulously planned and executed, following a structured approach:
Empathize: I conducted in-depth user research to understand the target audience's needs, preferences, and expectations for a shiatsu massage service. This involved identifying their pain points, motivations, and the key factors that would influence their decision-making process.
Define: Based on the user research findings, I defined the core brand values, defining the essence of Ruimtemaker's massage experience. This included identifying the unique selling proposition, the target audience's aspirations, and the emotional connection that the brand should evoke.
Ideate: I brainstormed and explored various design concepts, considering the branding insights, user needs, and industry trends. This resulted in a range of mood boards, style tiles, and visual concepts that were carefully evaluated and refined.
Prototype: I created interactive prototypes to test the usability and functionality of the website's design, incorporating feedback from stakeholders and potential users. This iterative process ensured that the final design was optimized for user experience and aligned with the brand identity.
Develop: Using the no-code tool Framer, I developed the website, translating the design prototypes into a fully functional and visually appealing online platform.
Design tool
Figma was used to create wireframes and high-fidelity prototype.
Framer was chosen as the tool for developing the Ruimtemaker website due to its flexibility, ease of use, and ability to create high-quality designs without extensive coding knowledge.
Key design decision
Several key design decisions were made throughout the process:
Brand Identity:
Soothing Color Palette: I incorporated a calming color palette of soft Brown to evoke the tranquil and stress-relieving nature of Ruimtemaker's massage service.
Elegant Typography: I chose a clean and elegant typography, Serif for headlines and sans-serif for body text, to reinforce the brand's sense of sophistication and trustworthiness.
Calming Imagery: I carefully selected calming and evocative imagery, such as serene nature scenes and serene facial expressions, to reinforce the brand's message of tranquility and relaxation.
User-Centered Approach:
Intuitive Navigation: I created a clear and intuitive navigation structure, using a top-level menu with submenus for easy access to key information and services.
Intuitive Call-to-Actions: I placed prominent and clear call-to-actions throughout the website, such as "Book Now" and "Learn More," to guide users towards desired actions.
Responsive Design: I ensured the website was responsive and optimized for different devices, from desktops to tablets to smartphones, to provide a seamless and consistent experience across all platforms.
Clear Information Architecture:
Organized Content: I structured the website's content in a clear and organized manner, with a focus on providing easy accessibility to key information such as service descriptions, booking options, and contact details.
Hierarchy of Information: I used clear visual hierarchy elements, such as typography and spacing, to guide users' attention and prioritize important information.
Side Navigatin : I incorporated a side navigation that appear on scroll, to make it easy for user to navigate
Visual Appeal:
High-Quality Images: I used high-quality images that were relevant to the massage industry and aligned with the brand's soothing aesthetic.
Subtle Animations: I incorporated subtle animations, such as gentle page transitions and subtle hover effects, and animated backgrounds to enhance the visual appeal of the website and create a more engaging experience.
Design process
The design process for Liselotte Brand was meticulously planned and executed, following a structured approach:
Empathize: I conducted in-depth user research to understand the target audience's needs, preferences, and expectations for a shiatsu massage service. This involved identifying their pain points, motivations, and the key factors that would influence their decision-making process.
Define: Based on the user research findings, I defined the core brand values, defining the essence of Ruimtemaker's massage experience. This included identifying the unique selling proposition, the target audience's aspirations, and the emotional connection that the brand should evoke.
Ideate: I brainstormed and explored various design concepts, considering the branding insights, user needs, and industry trends. This resulted in a range of mood boards, style tiles, and visual concepts that were carefully evaluated and refined.
Prototype: I created interactive prototypes to test the usability and functionality of the website's design, incorporating feedback from stakeholders and potential users. This iterative process ensured that the final design was optimized for user experience and aligned with the brand identity.
Develop: Using the no-code tool Framer, I developed the website, translating the design prototypes into a fully functional and visually appealing online platform.
Design tool
Figma was used to create wireframes and high-fidelity prototype.
Framer was chosen as the tool for developing the Ruimtemaker website due to its flexibility, ease of use, and ability to create high-quality designs without extensive coding knowledge.
Key design decision
Several key design decisions were made throughout the process:
Brand Identity:
Soothing Color Palette: I incorporated a calming color palette of soft Brown to evoke the tranquil and stress-relieving nature of Ruimtemaker's massage service.
Elegant Typography: I chose a clean and elegant typography, Serif for headlines and sans-serif for body text, to reinforce the brand's sense of sophistication and trustworthiness.
Calming Imagery: I carefully selected calming and evocative imagery, such as serene nature scenes and serene facial expressions, to reinforce the brand's message of tranquility and relaxation.
User-Centered Approach:
Intuitive Navigation: I created a clear and intuitive navigation structure, using a top-level menu with submenus for easy access to key information and services.
Intuitive Call-to-Actions: I placed prominent and clear call-to-actions throughout the website, such as "Book Now" and "Learn More," to guide users towards desired actions.
Responsive Design: I ensured the website was responsive and optimized for different devices, from desktops to tablets to smartphones, to provide a seamless and consistent experience across all platforms.
Clear Information Architecture:
Organized Content: I structured the website's content in a clear and organized manner, with a focus on providing easy accessibility to key information such as service descriptions, booking options, and contact details.
Hierarchy of Information: I used clear visual hierarchy elements, such as typography and spacing, to guide users' attention and prioritize important information.
Side Navigatin : I incorporated a side navigation that appear on scroll, to make it easy for user to navigate
Visual Appeal:
High-Quality Images: I used high-quality images that were relevant to the massage industry and aligned with the brand's soothing aesthetic.
Subtle Animations: I incorporated subtle animations, such as gentle page transitions and subtle hover effects, and animated backgrounds to enhance the visual appeal of the website and create a more engaging experience.
Result
Liselotte Brand's recent establishment of a brand identity and website marks the inception of a promising chapter for the company. The creation of a brand identity and website from the ground up signifies a bold move towards building a distinctive and contemporary image for Liselotte Brand, devoid of any previous branding identity.
The newly crafted brand identity is poised to strengthen brand recognition and forge deeper connections with potential clients. The website, designed with intuitiveness in mind and featuring a seamless booking process, aims to streamline the client experience and propel business growth.
While it is too early to present concrete data on the impact of these initiatives, early feedback suggests a positive trend. Prospective clients and internal stakeholders have lauded the website for its user-friendly interface and visually appealing design. Notably, there has been a discernible uptick in website traffic and social media engagement, indicating a resonance with the target audience.
As Liselotte Brand continues its interaction with the target audience and collects data, it will refine marketing strategies and optimize the brand identity and website for maximum effectiveness. The company is dedicated to monitoring the measurable impact of these initiatives and will share its findings in upcoming reports
Result
Liselotte Brand's recent establishment of a brand identity and website marks the inception of a promising chapter for the company. The creation of a brand identity and website from the ground up signifies a bold move towards building a distinctive and contemporary image for Liselotte Brand, devoid of any previous branding identity.
The newly crafted brand identity is poised to strengthen brand recognition and forge deeper connections with potential clients. The website, designed with intuitiveness in mind and featuring a seamless booking process, aims to streamline the client experience and propel business growth.
While it is too early to present concrete data on the impact of these initiatives, early feedback suggests a positive trend. Prospective clients and internal stakeholders have lauded the website for its user-friendly interface and visually appealing design. Notably, there has been a discernible uptick in website traffic and social media engagement, indicating a resonance with the target audience.
As Liselotte Brand continues its interaction with the target audience and collects data, it will refine marketing strategies and optimize the brand identity and website for maximum effectiveness. The company is dedicated to monitoring the measurable impact of these initiatives and will share its findings in upcoming reports
Result
Liselotte Brand's recent establishment of a brand identity and website marks the inception of a promising chapter for the company. The creation of a brand identity and website from the ground up signifies a bold move towards building a distinctive and contemporary image for Liselotte Brand, devoid of any previous branding identity.
The newly crafted brand identity is poised to strengthen brand recognition and forge deeper connections with potential clients. The website, designed with intuitiveness in mind and featuring a seamless booking process, aims to streamline the client experience and propel business growth.
While it is too early to present concrete data on the impact of these initiatives, early feedback suggests a positive trend. Prospective clients and internal stakeholders have lauded the website for its user-friendly interface and visually appealing design. Notably, there has been a discernible uptick in website traffic and social media engagement, indicating a resonance with the target audience.
As Liselotte Brand continues its interaction with the target audience and collects data, it will refine marketing strategies and optimize the brand identity and website for maximum effectiveness. The company is dedicated to monitoring the measurable impact of these initiatives and will share its findings in upcoming reports
Credits
Assignment achieved via Kbell+Postman
Karissa bell - Project Manager
Credits
Assignment achieved via Kbell+Postman
Karissa bell - Project Manager
Credits
Assignment achieved via Kbell+Postman
Karissa bell - Project Manager
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